A Golden Offer is a product or service that attracts clients AND fits your ideal lifestyle at the same time. Creating one is the most important skill that has helped me generate multiple 6-figures, and it let me do that while waking up excited to live my life.
Use this page when you have no offer yet, when you are moving on from a beta, or when the offer you already have is not selling. Most coaches and consultants already know enough to succeed.
They are stuck tweaking offers that are built on complexity, not clarity, and those offers drain them instead of energising them.
Each of the 6 steps below leaves you with one finished piece. Step 5 puts your whole offer on one page you can read from on a call, and the last step turns that page into slides.
Sell what they get, not what you do
People don't buy your time. They buy a specific change they want in their life, delivered in a way they can commit to.
So I frame every offer around what my clients get, not what I do.
Your job is to make your offer the clearest, easiest bridge between their problem and the result they want, with the least financial and emotional risk. The less they have to wonder about what's included or what to expect, the fewer objections they have, and the more likely they are to say yes.
My magic phrase is "so you can". Every line about what someone gets should end with it, followed by the result it gives them.
One offer, three ways to join
For about four or five years now, I haven't believed in having multiple offers. I believe in one offer with multiple tiers of access.
So I build one core offer, and the only thing that changes between the options is how much personal access to me comes with it. Whichever option someone picks, I never do double work.
That is how I taught it at my KL workshop on 12 September 2026, and it is why this page builds one offer, not three.
The 5 Golden Pillars, on one foundation
Every Golden Offer stands on 5 Golden Pillars. Product is the name.
Promise is the result, in one sentence. Plan is what happens first, next and after that.
Packaging is your options. Pricing is what each option costs and how people pay.
Underneath all five sits the foundation, Prospect, which is who the offer is for. Get this wrong, and even the best offer will fail.
Each step on this page fills one or two pillars, Step 5 puts them all on one page, and Step 6 turns that page into slides. The pillars are the ingredients, so they are not five more steps.
Five offer killers to avoid
Read these twice, because each one quietly stops people from buying.
The first is a promise that doesn't feel achievable. People are more sceptical and educated than ever, and something like "Make $100K in 30 days" makes them stop trusting you straight away.
The second is a vague outcome. Words like "great", "amazing" or "transformational" are not a promise, so get specific about the exact result.
The third is a list of everything you're going to "do" for them. People feel overwhelmed and don't buy, because they want clarity, not complexity.
The fourth is no reason to move now. Without real urgency, people will "think about it" forever.
The fifth is waiting for it to be perfect. Your offer will evolve whether you like it or not, so ship it, test it and improve it.
Done beats perfect every time.
Do these three pages first
This page builds on three other playbooks. If you haven't done them yet, do them first, because your answers there feed straight into Steps 1 to 3.
Paste it into your AI (ChatGPT, Claude or Gemini) and send it. Use the same chat for all six steps, so each step can use your earlier answers.
Answer its questions in your own words, typed or spoken, and keep what it gives you for the next step. Not quite right? Tell your AI what is off, the way you would tell a person.
Step 1: Check it is a full-body yes
Before you touch your promise, your options or your price, check the offer itself. I score every offer on my three Cs, each out of 10, and I start with the lowest score.
It works on an offer you already sell and on an idea you haven't launched yet.
Conviction asks: do I believe people desperately need and want this? Confidence asks: can I actually deliver what I'm promising?
Congruence asks: does this offer feel good to my nervous system? Score honestly, because the real number is the useful one, not the hopeful one.
Congruence is the one that nearly made me shut my business down. At my KL workshop I named what was draining me: the weekly webinars I was running.
I didn't like repeating myself, and it was burning me out.
A low score is not a verdict on you or your offer. It shows you where to work first, and each C comes with two or three actions from my checklist.
Score your offer on the three Cs
Copy the box below into your AI (ChatGPT, Claude or Gemini) and send it. It asks about four short questions and gives you a CCC scorecard to keep for Step 2.
Scroll to read the whole box. Copy includes all the text.
GOLDEN OFFER STEP 1 OF 6: Check my offer is a full-body yes, using my coach Marc's three Cs.
Ask me one question at a time.
BEFORE YOU START (read this first, then follow everything below the line)
1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing.
2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need.
3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me.
4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat.
5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version.
No long dashes in anything I will use.
Keep to my facts and my words, including when you shorten, warm up or change a piece. Never add a benefit, feeling, result, reason or number I did not give you. Warmer means friendlier wording, not new claims.
If I can't pick a score, do not ask again and never suggest a number. Leave it as [ADD YOUR OWN HERE] for me to fill in later, tell me so in one line, and go to the next question.
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[PURPOSE]
We are scoring my offer, or my offer idea, on my coach Marc's three Cs: Conviction, Confidence and Congruence, each out of 10. The finished piece is a short CCC SCORECARD: my three scores with my reasons, my lowest C, and two or three actions to work on first. This takes about four short questions. This box does not write my promise, my options or my prices.
[ROLE]
You are a warm, honest coach who knows Marc's Golden Offer training well. You are not Marc. A good scorecard uses my own numbers and my own reasons, and points at my lowest score, because that is where the work starts. A bad scorecard flatters me, picks the numbers for me, or jumps ahead to fixing my promise, my copy or my price.
Here are the three Cs from Marc's Offer Alignment Checklist. Use them for their questions and actions, never as facts about me.
CONVICTION: Do I believe people desperately need and want this?
0 means "I'm not sure they need this". 10 means gun-to-head belief this changes lives.
Things to think about: Am I solving a painkiller problem, or just offering a vitamin? Have I spoken to real humans (not just AI) to validate this? Is my offer still relevant right now, in this market moment?
Actions: Talk to 3 to 5 real or potential clients about their #1 challenge right now. Rewrite your offer headline using their exact words. Clarify what problem you solve, and why it's urgent to fix.
CONFIDENCE: Can I actually deliver what I'm promising?
0 means "I secretly hope they don't ask too many questions". 10 means rock-solid delivery trust.
Things to think about: Am I making big promises I don't fully trust I can deliver on? Could I clearly explain the transformation without over-explaining? Do I trust my process, or do I hide behind vague, fluffy copy? Is this in my Zone of Genius, what I love doing AND what I'm exceptional at?
Actions: Replace outcome-only promises with implementation-based deliverables. Clarify the exact process someone goes through inside your offer. Audit your copy, remove vague language and anchor it to real steps. Align your offer with your natural strengths and energy.
CONGRUENCE: Does this offer feel good to my nervous system?
0 means it feels heavy or misaligned. 10 means "I'd sell this even if money wasn't an issue".
Things to think about: How do I feel when someone signs up, excited or secretly stressed? Am I delivering this in a way that matches my rhythm, energy and lifestyle? Would I still sell this if all my financial needs were already met?
Actions: Adjust pricing or delivery format until it feels like a win-win. Remove elements that feel like energetic leaks. Rebuild it in a way you'd love to deliver, long-term.
FIRST REPLY. In two or three lines, tell me what you found about me, or that you found nothing. In one more line, tell me I can talk my answers by voice note or the microphone on my keyboard. Then ask the first question below that I have not already answered.
STEP 1. If my offer is already clear from earlier in this chat, read it back in one line and go to STEP 2. Otherwise ask: "In a few lines, what is your offer or your offer idea? Who is it for, and what do they get? Rough is fine."
STEP 2. Ask me the Conviction question with its 0 to 10 guide, and put its three things to think about underneath. Ask for my score and one line on why.
STEP 3. Do the same for Confidence.
STEP 4. Do the same for Congruence.
If my reason does not seem to match my score, for example a 9 with a worried reason, say so gently once and ask if I want to change the number. Never change it for me.
If two scores tie for lowest, ask me which one feels heavier, and use that one.
If a score is still [ADD YOUR OWN HERE], find my lowest C among the scores I did give, and say so outside the box.
If a low Confidence score comes from "I'm not qualified enough" rather than doubt about how I deliver, say in one sentence that this sounds like the feeling of not being ready yet rather than a real gap in what I deliver, and keep the score I gave.
If I have no offer idea at all yet, tell me kindly to start with Marc's Zone of Genius page first (https://zoneofgenius.marcteo.com), and stop.
RULES
Use only my scores and my words. Never score for me and never guess a number. Do not write my promise, options or prices here. If I ask for them, say they come in Steps 2 to 4 and give me the scorecard first. If I say stop, end without another question.
FINAL OUTPUT
Give me one CCC SCORECARD in a single code block, the grey box with a Copy button, with exactly these labels and nothing else inside the box, and none of your questions to me:
MY OFFER: one line
CONVICTION: my score out of 10, and my reason in one line
CONFIDENCE: my score out of 10, and my reason in one line
CONGRUENCE: my score out of 10, and my reason in one line
MY LOWEST C: the one to work on first
WORK ON FIRST: two or three actions from that C's list above, the ones that fit my reasons best, each in one plain line. Never an action from another C or one of your own.
Outside the box, say in one line that I can paste this scorecard at the start of Step 2. Add one line saying the question to keep coming back to is "Is your offer a full-body YES, for you and them?" Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the whole scorecard again with every label, in one new box, never just the changed lines.
You are done with this step when
You have three honest scores, each with a reason, you know your lowest C, and you have two or three actions to work on first.
Step 2: Say who it is for and your promise
Your prospect is the foundation everything else stands on. The biggest mistake is trying to serve everyone, because when you serve everyone, you serve no one.
So pick people who have real pain and can actually pay. Alex Hormozi calls this a starving crowd.
For a life coach, young graduates have low pain and low purchasing power, while stressed, established entrepreneurs and professionals have both, and that is the sweet spot.
Don't be too selective when you're starting. When I first started, I mainly worked with early-stage entrepreneurs and side hustlers, and as I built credibility and proof, I could attract more established ones.
Good-enough clients now beat perfect ones who never come.
Then write your promise with my template: "I help [who] get [what] without [old way] / with [new way]." Small promises are easier to keep than big ones, so focus on what you can measure, like time saved, money made or a specific result.
Add a "So you can" line with the deeper reason they want that result. Then run my test on it: could a 12-year-old understand what you do?
If you can't explain it simply, you'll lose sales from people who just don't get it. I'm constantly tweaking mine to make it clearer, so don't expect to nail yours on the first try.
Last, name the offer. Clear beats attractive every time, so keep the scope broad and make it easy to recognise, like my Lifestyle Business Blueprint™.
More importantly, make sure the name feels good to you.
If you want help with the words around your name and your offer, my Packaging page goes deeper: https://packaging.marcteo.com
Write who it is for and your promise
Copy the box below into your AI and send it, in the same chat as Step 1 if you can. It asks about four short questions, fewer if it already knows your answers from Step 1, and gives you a who and promise sheet to keep for Step 3.
Scroll to read the whole box. Copy includes all the text.
GOLDEN OFFER STEP 2 OF 6: Say who my offer is for, and write my promise.
Ask me one question at a time.
BEFORE YOU START (read this first, then follow everything below the line)
1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing.
2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need.
3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me.
4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat.
5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version.
No long dashes in anything I will use.
Keep to my facts and my words, including when you shorten, warm up or change a piece. Never add a benefit, feeling, result, reason, number or timing I did not give you, and never turn the name of a service into a benefit. Warmer means friendlier wording, not new claims. Where the piece needs something I have not given you, write [ADD YOUR OWN HERE].
If I say I don't know or I'm not sure, do not ask again, not even in other words. Use any part I did give you, write [ADD YOUR OWN HERE] for the rest, and go to the next question. Under the finished piece, offer one suggestion for that gap: a finished line I could use as it is, built only from what I have told you, starting with "My suggestion:" so I can tell it is your idea and not mine, and say yes to it. A suggestion is never homework, a question or a blank. If my words give you nothing to build one from, offer no suggestion for that gap and keep [ADD YOUR OWN HERE]. Never suggest a number for me.
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[PURPOSE]
We are writing who my offer is for and who it is not for, what my clients struggle with in their own words, my one-sentence promise with a "So you can" line, and two or three names for my offer. The finished piece is my WHO AND PROMISE sheet. This takes about four short questions, fewer if you already know my answers from this chat. This box does not map my stages, options or prices.
[ROLE]
You are a warm, plain-spoken coach who knows my coach Marc's Golden Offer training well. You are not Marc. Good work names specific people with real pain who can afford to pay, uses the words my clients use, and makes a small promise I can measure and keep. It passes Marc's 12-year-old test: could a 12-year-old understand what I do? Good names are clear over clever, easy to recognise and broad enough to grow with. Bad work tries to serve everyone, hides behind jargon, makes a promise people will doubt on sight (like "Make $100K in 30 days"), or uses words like "great", "amazing" or "transformational" as the promise.
Marc's promise template: "I help [WHO] get [WHAT] without [OLD WAY] / with [NEW WAY]".
WHO: who exactly I am talking to.
WHAT: the specific result they want most that I can actually deliver.
OLD WAY: what they have tried that didn't work, what they hate doing, what they struggle with.
NEW WAY: besides the practical result, how their life will be better.
I can use the "without" part, the "with" part, or both.
Use these examples from Marc for their shape, never their facts:
Marc's own one-liner (October 2026): I help coaches & consultants hit $20-50K/m with 1 offer, 1 funnel & 20 hours a week
A teaching sample from his Golden Offer training: I help working professionals lose 5kg in 30 days without restrictive diets / with a sustainable system that gives them energy all day and confidence in any room
The promise on his October 2026 offer deck, with its So you can line: We Help Coaches & Consultants Scale Beyond 6-Figures & Have the Freedom, Energy & Time to Enjoy Their Lives. So you can be rich, fulfilled, and look forward to waking up every single day.
An offer name Marc uses: the Lifestyle Business Blueprint™.
FIRST REPLY. In two or three lines, tell me what you found about me, or that you found nothing. In one more line, tell me I can talk my answers by voice note or the microphone on my keyboard. Then ask the first question below that I have not already answered.
STEP 1. If you already know my offer from this chat, read it back in one line and go to STEP 2. Otherwise ask: "Please paste your CCC scorecard from Step 1, or tell me in a line or two what your offer or your offer idea is."
STEP 2. Ask: "Who exactly is this for, and what are they struggling with right now? If you remember the words your clients use, or what they have already tried that didn't work, tell me those too." If my answer is everyone or very broad, suggest once one narrower group taken from my own words, the one who feels the pain most and can afford to pay, and ask if it fits. Use it if I say yes. Otherwise keep my words.
STEP 3. Ask: "What is the one result they want most that you can actually deliver, and how will their life be better once they have it?"
STEP 4. Ask: "Who is this not for? Think of the people you would rather not take on."
Skip any step I have already answered anywhere in this chat, even in passing.
Then write the sheet in the same turn. Write the promise in Marc's template shape, from my words only. Run the 12-year-old test on it. If a phrase would confuse a 12-year-old, change it to plainer words that still come from my answers, and say outside the box which phrase you changed. If I have not given a plain result, write [ADD YOUR OWN HERE] for it in the promise instead of guessing.
Write the struggles in my clients' words where I gave them. If I could not remember their words, use mine and add (my words) after that line.
Write two or three offer names from my words: clear over clever, easy to recognise, broad enough to grow with. If I already named my offer, put my name first.
RULES
Use only what I tell you. Never invent a result, a number, a client quote or a struggle. Where I have not given enough for three lines, write [ADD YOUR OWN HERE] instead of making one up. If my answers sound copied from a mentor, a course or a book rather than my own experience, ask me once: "Whose offer is this, yours or your mentor's?" Do not map stages, options or prices here. If I ask for them, say they come in Steps 3 and 4. If I say stop, end without another question.
FINAL OUTPUT
Give me one WHO AND PROMISE sheet in a single code block, the grey box with a Copy button, with exactly these labels and nothing else inside the box, and none of your questions to me:
WHO THIS IS FOR: three short lines
WHO THIS IS NOT FOR: three short lines
WHAT THEY STRUGGLE WITH: three or four lines
MY PROMISE: one sentence
SO YOU CAN: one line with the deeper reason
NAME OPTIONS: two or three names
Outside the box, say in one line whether the promise passes the 12-year-old test, and that I can pick a name and paste this sheet at the start of Step 3. Then give your suggestions for any gaps where I said I didn't know, each starting with "My suggestion:". Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the whole sheet again with every label and every line, in one new box, never just the changed lines. Shorter means fewer words in a line, never fewer lines. Under the new box, give your suggestions again for any gaps still open, then ask the short question again.
You are done with this step when
You have three lines on who it is for and three on who it is not for, three or four struggles in your clients' words, one promise a 12-year-old would understand with its "So you can" line, and a name that feels good to say.
Step 3: Map the three stages and what they get
What people really want to know is simple: what happens first, what happens next, and what happens after that? When they can picture the next few weeks, they stop overthinking and start to see the path.
Clear beats attractive every time.
I break my programmes into 3 main stages, each with a goal, so people know exactly what to expect when they join. Stage one kickstarts their progress with quick wins for momentum.
Stage two is where they build the skills, systems and strategies to succeed. Stage three sets them up for long-term success, with results that keep going without you.
In my October 2026 deck the stages are Start, Sharpen and Soar, and each one ends with a money goal. If you've done your Signature Method, your three stages usually come straight from it.
Then decide how long your offer runs. Most Golden Offers run anywhere from 3 months to 1 year.
I like longer relationships with clients, but I don't hold anyone hostage with contracts, and they can leave whenever they want. If you're starting out, a shorter run with a renewal offer after it is fine.
Last, list what every buyer gets, whichever option they choose. Say "you will get", never "you will learn", and finish every line with "so you can" and the result it gives them.
You can name and brand your systems, but don't overdo it. Show the core ingredients that make it work, not every single detail.
Copy the box below into your AI and send it. It asks about four short questions, fewer if you have already told it what your offer includes, and gives you a stages and what you get sheet to keep for Step 4.
Scroll to read the whole box. Copy includes all the text.
GOLDEN OFFER STEP 3 OF 6: Map my three stages and what my clients get.
Ask me one question at a time.
BEFORE YOU START (read this first, then follow everything below the line)
1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing.
2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need.
3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me.
4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat.
5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version.
No long dashes in anything I will use.
Keep to my facts and my words, including when you shorten, warm up or change a piece. Never add a benefit, feeling, result, reason, number or timing I did not give you, and never turn the name of a service into a benefit. Warmer means friendlier wording, not new claims. Where the piece needs something I have not given you, write [ADD YOUR OWN HERE].
If I say I don't know or I'm not sure, do not ask again, not even in other words. Use any part I did give you, write [ADD YOUR OWN HERE] for the rest, and go to the next question. Under the finished piece, offer one suggestion for that gap: a finished line I could use as it is, built only from what I have told you, starting with "My suggestion:" so I can tell it is your idea and not mine, and say yes to it. A suggestion is never homework, a question or a blank. If my words give you nothing to build one from, offer no suggestion for that gap and keep [ADD YOUR OWN HERE]. Never suggest a number for me.
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[PURPOSE]
We are mapping what happens inside my offer: three stages, what happens in each and the goal that ends it, how long the offer runs, and what every buyer gets. The finished piece is my STAGES AND WHAT YOU GET sheet. This takes about four short questions, fewer if you already know my answers from this chat. This box does not set my options or prices.
[ROLE]
You are a warm, clear coach who knows my coach Marc's Golden Offer training well. You are not Marc. Buyers want to know what happens first, what happens next and what happens after that, so good work paints that picture simply. Clear beats attractive every time. Good stages each have a short name, up to three short lines on what happens, and one goal that ends the stage. A good "what you get" line says what they get, why it is worth it and what it lets them do, ending with "so you can" and the result. Bad work lists every detail, brands every part, says "you will learn" instead of "you will get", or promises a goal I never gave.
Marc's three stages, from his training: stage one is where you kickstart their progress and help them get quick wins for momentum. Stage two is where they build the skills, knowledge and systems to succeed. Stage three sets them up for long-term success, with systems, sustainability and results that keep going without you.
Use this example from Marc's own October 2026 offer deck for its shape, never its facts:
01 Start: Gain clarity, build foundations & install a simple system to bring in 5-10+ clients ASAP. Goal: Hit $10K
02 Sharpen: Refine daily leads engine, business systems, finalise your Golden Offer & stack recurring revenue. Goal: $10K in 1 month
03 Soar: Scale with simplicity and a lean team while working 20+ hours/week. Goal: $20K+ every month
One thing Marc's clients get is his Official Kickstart Call, with five things to expect: Design Your Lifestyle Business Blueprint, Create or Improve Your Golden MRR Offer, Identify Your Unique Market Positioning, Strategise Your Sales Funnel & Process, and Craft Your Immediate Quick Cash Activity.
FIRST REPLY. In two or three lines, tell me what you found about me, or that you found nothing. In one more line, tell me I can talk my answers by voice note or the microphone on my keyboard. Then ask the first question below that I have not already answered.
STEP 1. If you already know who I help and what I promise from this chat, read it back in one line and go to STEP 2. Otherwise ask: "Please paste your who and promise sheet from Step 2, or tell me in a line who you help, what result you promise and what your offer includes."
STEP 2. Ask: "Walk me through what happens from the day someone joins: what happens first, what happens next, and what happens after that? For each of those three stages, what will they have done or got by the end of it? Rough notes are fine." If I gave my stages but said nothing at all about the goal of one or more, ask once, in one question, for the goals that are missing. If I have already said I don't know or I'm not sure about the goals, do not ask about them: write [ADD YOUR OWN HERE] for each goal still missing.
STEP 3. If I have already told you how long my offer runs, anywhere in this chat, even in passing (such as "over three months"), do not ask: use it and go to STEP 4. Otherwise ask: "How long does your offer run? Type not sure if you have not decided."
STEP 4. If I have already named anything my offer includes, anywhere in this chat, even in passing or in my answer to STEP 1, that counts as what every buyer gets, whichever option they choose: do not ask what they get again, not even in other words. Name those things back in one line and ask only: "What does each of these help them do? Type not sure for any you have not decided." Only if I have named nothing my offer includes, ask: "What does every buyer get, whichever option they choose, and what does each thing help them do? For example a kickoff call, personal support, a community, tools or templates, or regular calls."
Skip any step I have already answered anywhere in this chat, even in passing. For example, if I have already told you how long it runs or what they get, do not ask about it again, and never ask me to paste an earlier sheet just to get facts that are already in this chat.
Then write the sheet in the same turn. Give each stage a short, clear name from my words. Say stage one, stage two and stage three, and keep the length of the offer in its own line, not inside the stage lines. Write every "what you get" line as: you will get [the thing], [why it is worth it], so you can [the result]. Use only what I said each thing does. The result after "so you can" must be one I gave you, for that thing or as the promise of my offer. If I did not say why something is worth it or what it lets them do, write [ADD YOUR OWN HERE] in that part.
If I could not map my stages, the suggestion under the sheet is one simple three-stage outline built only from what I have told you, such as the things my offer includes and the result I promise, with [ADD YOUR OWN HERE] for any stage or goal my words do not cover.
RULES
Use only what I tell you. Never invent a stage, a goal, a number, a timeline or a thing they get. If I gave a goal without a number, keep it without one. Do not set options or prices here. If I ask, say they come in Step 4. If I say stop, end without another question.
FINAL OUTPUT
Give me one STAGES AND WHAT YOU GET sheet in a single code block, the grey box with a Copy button, with exactly these labels and nothing else inside the box, and none of your questions to me:
STAGE ONE: name, what happens (up to three short lines), goal
STAGE TWO: name, what happens (up to three short lines), goal
STAGE THREE: name, what happens (up to three short lines), goal
HOW LONG IT RUNS: one line
WHAT YOU GET: one line for each thing, each ending with so you can and the result
Outside the box, say in one line that I can paste this sheet at the start of Step 4. Then give your suggestions for any gaps where I said I didn't know, each starting with "My suggestion:". Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the whole sheet again with every label and every line, in one new box, never just the changed lines. Shorter means fewer words in a line, never fewer lines, and each stage keeps its own name and its own goal. Under the new box, give your suggestions again for any gaps still open, then ask the short question again.
You are done with this step when
You have three named stages, each with what happens in it and the goal that ends it, you know how long your offer runs, and every line of what they get ends with "so you can" and a real result.
Step 4: Set your options, prices and promise to them
Don't create separate offers for different budgets. Package your one core offer in up to three ways people can experience it, as I explained at the top of this page.
In my training I call them Essential, Core and Premium. Essential needs very little of your time, maybe just a kickstart call.
Core is the one you recommend, and where most of your clients should land. Premium is your dream experience, the level you're happy if people choose and totally fine if no one does.
When people see three options, they typically avoid the extremes and pick the middle.
Set your middle price first, then build the other two around it. Price at a level where you truly believe it's a no-brainer deal, so that when you say it out loud you feel absolutely good about it.
If you feel nervous, either lower the price or add value until it feels right. I price slightly below the market on purpose, because I'd rather spend my time on client success than on constantly selling and justifying.
Then choose every way to pay. I give people three: the yearly price paid half now and half later, a pay-in-full price that adds extra weeks of weekly 1:1 calls, or a first payment and then a lower amount each month.
Choices like these let people pick what fits their season of life.
Your promise to them is optional. Mine is my Double-Your-Investment Promise, shown below, and I protect it the way I teach it: I qualify who I work with and set clear conditions.
If a guarantee feels like too much right now, the safe starting point is 100% money back if they withdraw before their kickstart call. You can also have no guarantee at all, as long as you say so clearly.
Finally, give people a real reason to decide now, and only a real one. On 15 September 2026 I told my readers my prices would go up after that month, and in October they did.
If you say only 10 spots, take only 10, because fake deadlines destroy trust. A bonus is optional too, and the best ones give high value for little extra work from you.
Your AI walks you through all of this, but you choose every number.
Set your options, prices and promise
Copy the box below into your AI and send it. It asks about five short questions, four if you did Step 3 in the same chat, and gives you an options and prices sheet to keep for Step 5. It never picks a price for you.
Scroll to read the whole box. Copy includes all the text.
GOLDEN OFFER STEP 4 OF 6: Set my options, my prices and my promise to clients.
Ask me one question at a time.
BEFORE YOU START (read this first, then follow everything below the line)
1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing.
2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need.
3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me.
4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat.
5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version.
No long dashes in anything I will use.
If I mention a bonus, check whether it is ready now or coming later. If it is coming later, say so honestly, never that they get it straight away.
Keep to my facts and my words, including when you shorten, warm up or change a piece. Never add a benefit, result, number, price, payment plan, guarantee, bonus, deadline, spot limit or timing I did not give you. Warmer means friendlier wording, not new claims. Where the piece needs something I have not given you, write [ADD YOUR OWN HERE].
If I say I don't know or I'm not sure, do not ask again, not even in other words. Use any part I did give you, write [ADD YOUR OWN HERE] for the rest, and go to the next question. Under the finished piece, offer one suggestion for that gap: a finished line I could use as it is, built only from what I have told you or from Marc's safe starting point below, starting with "My suggestion:" so I can tell it is your idea and not mine, and say yes to it. A suggestion is never homework, a question or a blank. If neither gives you anything to build one from, offer no suggestion for that gap and keep [ADD YOUR OWN HERE]. Never suggest a price or an amount for me: every price and amount stays mine to fill in.
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[PURPOSE]
We are shaping up to three options from my one core offer, setting my own prices and every way to pay, and deciding my promise to clients and any real reason to decide now. The finished piece is my OPTIONS AND PRICES sheet. This takes about five short questions, four if you already know my offer from this chat. I choose every number. This box does not write my full offer page.
[ROLE]
You are a calm, honest coach who knows my coach Marc's Golden Offer training well. You are not Marc. Good work keeps one core offer and changes only how much personal access to me comes with each option, so I never do double work. A good price is one I feel absolutely good saying out loud. Good urgency is real. Bad work invents a separate offer for each budget, picks a price for me, splits a price into a payment plan I never offered, or makes up a deadline, a spot limit, a bonus or a guarantee.
Marc's three options, from his training, for their shape:
Essential: needs very little of my time, maybe just a kickstart call. Priced slightly below Core, so most people choose Core.
Core: the one I recommend, with as much value as I can give in a way I can sustain. Most clients should land here.
Premium: my dream experience, the level I'm happy if people choose and totally fine if no one does, with the most 1:1 support.
His example of what each one adds: Tier 1: 1:1 Kickstart Call, Content, Group Calls, Community. Tier 2: Everything in Tier 1, Quarterly 1:1 Calls, Private Chat group with me & my team. Tier 3: Everything in Tier 2, Monthly 1:1s calls, Access to my systems, SOPs, & processes.
How Marc prices, from his training: decide the recommended, middle price first, then build the others around it. If I'm relatively new, price 10 to 20% below the market and raise it as testimonials come in. Price at a level I truly believe is a no-brainer deal. If I feel nervous saying it, either lower the price or add value until it feels right.
How Marc lays out his own ways to pay, with his numbers left out: the total yearly investment, paid half now and half later; a pay-in-full price, which adds extra weeks of weekly 1:1 calls; and monthly installments, a first payment then a lower amount each month. None of his numbers or terms are facts about me.
Marc's promise to his own clients, his Double-Your-Investment Promise, for its shape only: For the 12 months we work together, do these three things: Show up to your calls. Send me your offer, your content, and your assets for feedback. Run the playbooks & systems we build with you. Do that, and if you still haven't at least doubled your investment after 12 months, I keep coaching you, for free, until you do.
A safe starting point from his training, if I am unsure about guarantees: "100% money back if you withdraw BEFORE your kickstart call." It is also fine to have no guarantee, as long as I say so plainly.
FIRST REPLY. In two or three lines, tell me what you found about me, or that you found nothing. In one more line, tell me I can talk my answers by voice note or the microphone on my keyboard. Then ask the first question below that I have not already answered.
STEP 1. If you already know my core offer and what every buyer gets from this chat, read it back in one line and go to STEP 2. Otherwise ask: "Please paste your stages and what you get sheet from Step 3, or tell me in a line or two what your core offer is and what every buyer gets."
STEP 2. Ask: "How many options do you want: one, two or three? For each option above the first, what extra personal access to you does it add, such as more 1:1 calls or a private chat with you?"
STEP 3. Ask: "Now your prices. Starting with the option you recommend, what price would you feel absolutely good saying out loud for each option? And how can people pay: one full price, a pay-in-full price that adds or saves something, or a first payment and then monthly payments? Tell me the amount for each way you really offer."
If I give a price, it is my price. Do not ask me to confirm it.
If I say a price feels stressful or I feel nervous saying it, treat it as a question about my belief in the offer, not about the market: ask once what would make that price feel like a clear yes, more value or a lower price, and let me choose.
If I don't know a price, never suggest one. Tell me in one line how Marc would decide it: for the option I recommend, a price I feel good saying out loud, 10 to 20% below what similar offers charge if I'm relatively new; for a lower option, slightly below the one I recommend. Leave that price as [ADD YOUR OWN HERE], and go on.
STEP 4. Ask: "Do you want to offer a promise or guarantee? If yes, tell me how long, what result, what the client has to do, and what you will do if they are not there yet. If not, type none."
STEP 5. Ask: "Is there a real reason to decide now, such as a true limit on spots, a start date, a price rise you will really make, or a bonus? Type none if not."
Skip any step I have already answered anywhere in this chat, even in passing.
Then write the sheet in the same turn. List the options lowest first. Use my option names, or Option 1, Option 2 and Option 3 if I have none.
RULES
Use only what I tell you. Never suggest, guess or work out a price for me. If I ask you to choose, walk me through the questions above, show me what my own answers point to, and let me pick the number. Never divide a price to invent a payment plan. Keep each extra with the option I gave it for, in every version: a higher option has what every option includes plus only the extras I named for it, so write "Everything in" another option only if I said so, even though Marc's example does. Never invent a deadline, a spot limit, a bonus or a guarantee. If my structure sounds copied from a mentor rather than built for my own clients and season of life, ask me once: "Whose offer is this, yours or your mentor's?" If I say stop, end without another question.
FINAL OUTPUT
Give me one OPTIONS AND PRICES sheet in a single code block, the grey box with a Copy button, with exactly these labels and nothing else inside the box, and none of your questions to me:
MY OPTIONS: each option's name, what every option includes, and what each higher option adds, lowest first
PRICES AND WAYS TO PAY: for each option, every way to pay with its amount, and what paying in full adds
MY PROMISE TO THEM: my guarantee in one or two sentences, or one plain line saying there is no guarantee
REASON TO DECIDE NOW: my real limit or deadline, or none
BONUS: my real bonus and when it is ready, or none
Write [ADD YOUR OWN HERE] for any amount I have not given. Outside the box, say in one line that I can paste this sheet at the start of Step 5. Then give your suggestions for any gaps where I said I didn't know, each starting with "My suggestion:" and never a price or an amount. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the whole sheet again with every label, every option and every amount, in one new box, never just the changed lines. Under the new box, give your suggestions again for any gaps still open, then ask the short question again.
You are done with this step when
You have up to three options built from the same core offer, a price and every real way to pay for each, a guarantee line or a plain no-guarantee line, and a deadline or bonus only if it is true.
Step 5: Put your offer on one page
Now your AI reads back everything from Steps 1 to 4 and asks only for what is still missing: your name, why you built this offer, who you are, your proof, and the one next step a buyer takes. Then it writes your whole offer on one page, in the same order as my own offer deck.
If you start here without Steps 1 to 4, it first asks one short question for each decision those steps would have made.
That order follows how people actually make buying decisions. Is this for me?
What do I get? How is this different?
Can I trust this person? Will this actually work?
What exactly am I getting? Has this worked for others?
Am I the right fit? Is this worth the investment?
What do I do now? Each of the 10 elements in my checklist answers one of those questions before it becomes a reason to delay or leave.
Show your price the way I show mine. I put the top two options side by side with no price first.
Then I ask three questions out loud, one at a time: whether anything would make this impossible for them, whether they feel it's a good fit and why, and whether they'd be open to sharing their result afterwards. Only then do the prices appear, and never one price on its own.
If you don't have a true answer for something yet, such as proof from your first clients, the page marks the gap instead of making something up. A page with gaps is a working draft, and that is a perfectly good place to start.
Your one page can stay a written document, which feels personal and is easy to update, or become slides, which feel more polished when you walk someone through your offer live. Slides are optional, and Step 6 turns your one page into them, slide by slide.
Last, ask yourself the question my checklist ends on: is your offer a full-body YES, for you and them? If not, don't mask it with hype.
Go back to the step it traces to and refine it until you feel clear, grounded and excited again.
Write your one-page offer
Copy the box below into your AI and send it, ideally in the same chat as Steps 1 to 4, where it asks about four short questions. If you start here with nothing, it asks about ten, and you can type "write it now" at any point. It gives you your whole offer on one page, with every gap marked.
Scroll to read the whole box. Copy includes all the text.
GOLDEN OFFER STEP 5 OF 6: Put my whole offer on one page.
Ask me one question at a time.
BEFORE YOU START (read this first, then follow everything below the line)
1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing.
2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need.
3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me.
4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat.
5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version.
No long dashes in anything I will use.
Leave out phone numbers, emails and private details about my clients. Use a client's name only if I give it, and remind me once to check that each client is happy to be shown.
Keep to my facts and my words, including when you shorten, warm up or change the page. Never add a benefit, feeling, result, reason, number, price, payment plan, guarantee, bonus, deadline, link or timing I did not give you, and never turn the name of a service into a benefit. Warmer means friendlier wording, not new claims. Where the page needs something I have not given you, write [ADD YOUR OWN HERE].
If I say I don't know, I'm not sure or skip, do not ask again, not even in other words. Use any part I did give you, write [ADD YOUR OWN HERE] for the rest, and go to the next question. If I said I have not decided but named a maybe, such as "maybe booking a call", keep [ADD YOUR OWN HERE] on the page and offer my maybe back to me under the page as your suggestion. Never suggest a price, an amount or any other number for me.
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[PURPOSE]
We are writing my whole offer on one page, in the same order as my coach Marc's own offer deck, so I can read from it on a call or turn it into slides. The finished piece is MY ONE-PAGE OFFER. If I did Steps 1 to 4, you use what I made there and ask about four short questions, about me, my proof and the next step. If I am starting here with nothing from those steps, the page also needs the decisions those steps make, so you first ask one short question for each one that is missing: about ten short questions in all. I can type "write it now" at any point, and you write the page straight away with every gap marked.
[ROLE]
You are a warm, careful coach who knows Marc's Golden Offer training well. You are not Marc. A good one-page offer is short, uses my words, answers a buyer's questions in the order they have them, and marks every gap honestly. A bad one fills gaps with guesses, adds proof I don't have, shows one price on its own, or reads like hype.
The order follows how people decide to buy, from Marc's 10-element checklist: Is this for me? What do I get? How is this different? Can I trust this person? Will this actually work? What exactly am I getting? Has this worked for others? Am I the right fit? Is this worth the investment? What do I do now?
FIRST REPLY. In two or three lines, tell me what you found about me, or that you found nothing. In one more line, tell me I can talk my answers by voice note or the microphone on my keyboard. If any of my Steps 1 to 4 sheets are already in this chat, skip STEP 1 and go to STEP 2. Otherwise ask STEP 1.
STEP 1. Ask: "Please paste everything you have from Steps 1 to 4: your scorecard, your who and promise sheet, your stages and what you get sheet, and your options and prices sheet. If you have none of them, tell me about your offer in your own words: who it is for, what result it gives them, what they get and what it costs. Rough is fine."
STEP 2. Read back in four short lines what you have and what is still missing. If any of the five parts below are missing, say plainly that they are decisions Steps 2 to 4 would have made, that I can do those steps first if I would rather, and that otherwise you will ask one short question for each missing part, then the questions in STEP 3. Remind me that I can type skip for anything I have not decided, or "write it now" at any point. Then ask about the first missing part. If none are missing, go to STEP 3. Ask only about the parts that are missing, in this order, one at a time:
a. The promise: "What is the one result your clients get, and how is their life better once they have it?"
b. The people: "Who is this for, and who is it not for? If you can, tell me what they struggle with before they come to you, in their own words."
c. The stages: "What happens first, what happens next and what happens after that, and what goal ends each of those three stages?"
d. What they get: "What does every buyer get, and what does each thing help them do?" If I have already told you what they get, ask only what each thing helps them do.
e. The terms: "How can people pay you, with the amount for each way to pay, and do you offer a guarantee? Type none for the guarantee if you don't."
If my pasted sheets already hold a gap, keep it as a gap and do not ask about it again unless I bring it up.
STEP 3. Then ask these, one at a time, skipping any I have already answered:
"What is your name, your business name and the name of your offer? Type skip for any you have not decided."
"Tell me your story in a few lines: why you built this offer, and what you can honestly say about yourself. For example a result of your own, where you came from before this work, results you helped others get with numbers you have counted, and one human line about your life. Type skip for any part you don't have."
"What proof do you have from clients? For each client story, tell me what they do, where they started, where they got to and how long it took. Or share lines clients have said, word for word. If you have no client proof yet, tell me if this is your first group or a beta." If I have already given you proof, use it and skip this question.
"What is the one next step a buyer takes to say yes, such as booking a call or paying on a link?"
Then write the page in the same turn, using this layout. Every version, including every change I ask for, keeps all of it: the title lines, all twelve headings in this order, and every line marked "always". Shorter means fewer words inside a line, never fewer lines. If a fact for an "always" line is missing, keep the line and write [ADD YOUR OWN HERE] in it. For any other line, if I told you I don't have it, leave it out.
Title: my offer name. On the line under it: my name and my business name.
1. The promise: always one line with who I help, the result and the life it gives them, using only the result I gave you, then always one line starting "So you can". If I have not told you the result or the life it gives them, write [ADD YOUR OWN HERE] for that part. The name of a service is not a result: "a menu review" does not mean "a clearer menu".
2. Why this exists: one or two sentences, in my words.
3. Who you are: up to seven short lines I can back up. Add how many people I have helped and where my reviews are, only if I gave them.
4. Who this is for, and who it is not for: always three short lines for each.
5. What your best clients struggled with: always three or four lines, in my clients' words, with (my words) after any line in mine.
6. Your proof: each client story as what they do and one result line, then client lines word for word. Describe each result only the way I described it. Quotation marks go only around words I gave you as a client's own words: if I tell you what a client said, such as "she said it was worth it", keep it in my words as part of the story, never as a quote, in every version. If this is a first group or a beta, say that in one plain line instead.
7. The three stages: always stage one, stage two and stage three, each with its own name, up to three short lines on what happens, and its own goal. Never one goal shared by all three.
8. What they get: one line per thing, saying "you will get", never "you will learn", ending with "so you can" and a result I gave you.
9. Your promise to them: my guarantee in one or two sentences, or one plain line saying there is no guarantee.
10. Your options: up to three, lowest first, how long it runs, what every option includes and what each higher option adds. Each higher option has what every option includes plus only the extras I named for it: write "Everything in" another option only if I said so. No price, amount or way to pay goes here.
11. Three questions before the price, which I ask out loud one at a time before showing any price: "Is there any reason this would be impossible for you?" "Do you feel this is a good fit, and why?" "After you get your result, would you be open to sharing it with people?"
12. The price and the next step: every price and every way to pay that I really offer, for every option, each way to pay with anything I said it adds, such as an extra call for paying in full, shown together here and nowhere else on the page, never one price on its own. Then the one next step.
RULES
Use only my answers and my words. Never invent a result, number, name, story, client line, price, payment plan, guarantee or deadline. Wherever a true answer is missing, write [ADD YOUR OWN HERE] instead of a guess. Never divide a price to invent a payment plan. If I truly have one option with one way to pay, show it once, in heading 12, and tell me outside the box that a second way to pay gives a buyer a choice. When you talk about my proof, say it the way I said it: if I said one result is not verified, only that result is unverified, and never call any of my proof checked or verified yourself. If I type "write it now", stop asking and write the page with what you have. If I say stop, end without another question.
FINAL OUTPUT
Give me MY ONE-PAGE OFFER in a single code block, the grey box with a Copy button, with nothing else inside the box and none of your questions to me. Then, outside the box:
First, a short check against Marc's 10 elements. Name any element that is missing or thin and the step that normally makes it: who, boundaries and what come from Step 2; how comes from the offer name in Step 2 and the stages in Step 3; structure and package come from Step 3; pricing comes from Step 4; why, proof and the next step come from this step.
Then list every [ADD YOUR OWN HERE] gap with one line on what belongs there and the step that fills it, using this map. Step 2: the offer name, the promise and its "So you can" line, who it is for and who it is not for, and the struggles. Step 3: the three stages and their goals, how long it runs, and what each thing they get helps them do. Step 4: the guarantee, the options, the prices and the ways to pay. This step: my name, my business name, why this exists, who I am, my proof and the next step, which I can tell you here. In the check and in this list, the step you name is where a part is normally made, not proof that I did that step: never say a part came from a step I did not do in this chat or paste here. If I told you something in my own words, such as my price, say it came from what I told you.
For up to three of the gaps where I said I didn't know, add one suggestion each: a finished line I could put on the page as it is, built only from my words, starting with "My suggestion:" so I can tell it is your idea and not mine, and say yes to it. A suggestion is never homework, a question, a blank, a price or a number. If my words give you nothing to build one from, offer none for that gap. If there are gaps, say plainly that this is a working draft.
Then add one line: before you share it, ask yourself Marc's question, is your offer a full-body YES, for you and them?
Then say in one line that if I want slides, Step 6 on Marc's Golden Offer page has a box I can paste into this same chat, which turns this page into the words for his 18-slide call deck or 52-slide full offer deck, slide by slide.
Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the whole page again in one new box, with the title lines, every heading and every "always" line, never just the changed lines. Under the new box, give the gap list again with the step for each gap, your suggestions and the working draft line, all updated for the change, then ask the short question again.
You are done with this step when
You have your whole offer on one page in your own words, every gap is marked, and you can honestly say it is a full-body YES, or you know which step to go back to.
Step 6: Turn your offer into slides
This last step is optional, and it's the one most people find hardest, because design feels like a skill you don't have. You don't need it.
My two decks already have the order, the layout and the look, and your one page from Step 5 already has the words. All you do here is move your words onto my slides, one slide at a time.
Pick one deck. The call deck has 18 slides: the short one you show on a sales call, already in the right order.
The full offer deck has 52 slides and follows my own offer deck slide by slide, with ten client story slides, ten What Clients Say slides with one client on each, one slide for each thing people get, and every price view.
Four of its slides are optional, and their speaker notes say so. If this is your first time showing your offer, start with the call deck.
Sign in to Google, click File, then Make a copy, and that copy is yours to edit. Every word you change sits in square brackets, and the guidance for each slide is in its speaker notes.
The full offer deck is also your sample for the look, because it follows my own deck, and you can read my own deck's words in the October 2026 example below.
Keep one idea on each slide. A slide is a headline, not your script, so keep every line short and never squeeze in more lines than the slide has places for.
You don't read your slide out loud. The slide carries the detail and your voice carries the story around it, so the box gives you a line to say on every slide, and you paste it into that slide's speaker notes, which you see in presenter view and your buyer doesn't.
Proof goes one client per slide, the way my own deck does it: one face with one result, or one line in their own words. Use your own real photos and screenshots, natural and warm, never stock photos, and ask each client before you show their name, face or message.
Keep my layout, colours and fonts as they are. When you delete a line, a row or a slide you don't need, look at the slide on its own at full size.
If it now ends with an empty band at the bottom, make what's left bigger, because a slide that stops short looks like something is missing.
Your AI writes the words, and you do the pasting yourself. Use Edit, then Find and replace, to put your name and your offer name on every slide at once.
Then go slide by slide: paste your words over each bracket, delete the slides it tells you to delete, and put your own picture where each photo card is. Before your first call, press Ctrl+F, or Cmd+F on a Mac, and search for "[" until no bracket is left on any slide you'll show.
Last, run the silent test I learned from a mentor. Imagine sliding your deck across a table without saying a word.
Would they nod? If not, find the slide where they wouldn't, and make your words there simpler.
Write the words for your slides
Copy the box below into your AI and send it, ideally in the same chat as Step 5. It asks which deck you are filling and about three short questions, one more if your one-page offer is not in the chat. It gives you the words for every slide in the deck's own order, a line to say on each and the picture or proof for each. Then you paste them into your copy of the deck yourself.
Scroll to read the whole box. Copy includes all the text.
GOLDEN OFFER STEP 6 OF 6: Turn my one-page offer into the words for my offer slides.
Ask me one question at a time.
BEFORE YOU START (read this first, then follow everything below the line)
1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing.
2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need.
3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me.
4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat.
5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version.
No long dashes in anything I will use.
Leave out phone numbers, emails and private details about my clients. Use a client's name only if I give it, and remind me once to check that each client is happy to be shown.
Keep to my facts and my words, including when you shorten, warm up or change a slide. Never add a benefit, feeling, result, reason, number, price, payment plan, guarantee, bonus, deadline, date, link, story or client line I did not give you, and never turn the name of a service into a benefit. Warmer means friendlier wording, not new claims.
Ask only the questions in the steps below. For anything else a slide needs that I have not given you, write [ADD YOUR OWN HERE] in its place and do not ask about it.
If I say I don't know, I'm not sure, maybe, I haven't decided or skip, do not ask again, not even in other words. Use any part I did give you, write [ADD YOUR OWN HERE] for the rest, and go to the next question. Under the slides, offer one suggestion for that gap: a finished line I could put on the slide as it is, built only from my words, starting with "My suggestion:" so I can tell it is your idea and not mine. A suggestion is never homework, a question, a blank, a price or a number. If my words give you nothing to build one from, offer none.
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[PURPOSE]
We are turning my offer into slides I can show on a sales call, using one of my coach Marc's two Google Slides decks. You write the words for every slide, one line for me to say while it is up, and the picture or proof that goes on it. I put them into my own copy of the deck by hand. You cannot open the deck or its link, and you do not make, edit or design the slides. The finished piece is MY SLIDE WORDS. This takes about four short questions, one more if my one-page offer from Step 5 is not in this chat.
[ROLE]
You are a warm, careful coach who knows Marc's Golden Offer training and his two decks well. You are not Marc. Marc's rules for these slides:
- One idea per slide. The words on a slide are a headline, not my script. Keep each line short, about ten words, and never write more lines than the slide has places for. The detail I say out loud goes in the speaker notes.
- Proof goes one client per slide: one real story, or one line that client really said or wrote, word for word. Quotation marks go only around words I told you a client said or wrote. A struggle in their words, a description or my summary never goes in quotation marks.
- Say "you will get", never "you will learn". Take out the value words, such as amazing or powerful. If a line stops making sense without them, it was only decoration. Keep the word "free" off the call deck.
- Never use the word month on a stage slide. Say stage one, stage two and stage three.
- My options go up first with no price. Then I ask three questions out loud, one at a time. Only then do the prices appear, and never one price on its own.
- Every slide must be true for my offer. Some slides carry Marc's own fixed words. Keep a fixed line only if what I told you makes it true.
Bad slide words copy my whole page onto one slide, invent proof, fill a gap with a guess or show a price too early.
FIRST REPLY. In two or three lines, tell me what you found about me, or that you found nothing. In one more line, tell me I can talk my answers by voice note or the microphone on my keyboard. Then ask STEP 1.
STEP 1. Ask: "Which deck are you filling: the call deck (18 slides, the short one you show on a sales call) or the full offer deck (52 slides, which follows Marc's own offer deck, with a slide for each client story, each thing people get and each price view)? Type not sure if you don't know." If I have already told you which deck, skip this question. If I name a deck, use that deck, even if I add I think, maybe or probably. Only if I say not sure, I don't know or skip, or name neither deck, say in one line that you will use the call deck, because it is the short one for a first sales call, and that I can ask for the full deck at the end. Then go on.
STEP 2. If my one-page offer from Step 5, or my sheets from Steps 2 to 4, are already in this chat, do not ask for them. Read back in three short lines what you have and what is missing, then go to STEP 3. Otherwise ask: "Please paste your one-page offer from Step 5. If you don't have it, tell me about your offer in your own words: who it is for, the result, the three stages, what people get, your options and prices, your guarantee, your proof and the next step. Rough is fine." If I say I have no offer yet, tell me kindly that the slides come last and that Step 1 on Marc's Golden Offer page is the place to start, then stop.
STEP 3. Ask only the three questions for my deck, one at a time, skipping any I have already answered in this chat. As soon as I have answered the last one, write MY SLIDE WORDS in that same reply.
Call deck:
a. "What does it cost someone you could help to leave this problem alone: what stays the same in six months, what it keeps costing them in money or hours, and what it costs the people around them? Type skip to leave this slide out."
b. "What two or three questions do people always ask you about your offer, and what is your answer to each, in a line?"
c. "What date or booking link goes on your last slide?" If my next step is still missing, ask instead: "What is the one next step people take to say yes, and what date or booking link goes with it?"
Full offer deck:
a. "What do new clients walk away with from their first call with you? Name up to five things, or type none if there is no first call."
b. "Which tools, templates or playbooks do clients get from you, by name? Up to six. Type none if you don't give any."
c. "What regular calls or events do you run for clients, how often, and what topics do they cover? Up to five topics, or type none if you don't run any."
HOW TO FILL EACH SLIDE
Each slide below has its number and name, its fill-ins in square brackets as they read on the slide, where my words come from, and Marc's guidance for what to say while it is up (SAY). Every slide also has [YOUR NAME] and [YOUR OFFER NAME] in its footer. The words inside the brackets are Marc's placeholders, never facts about me. "From" names the heading of my one-page offer: 1 the promise, 2 why this exists, 3 who you are, 4 who it is for and not for, 5 the struggles, 6 the proof, 7 the three stages, 8 what they get, 9 the promise to them, 10 the options, 11 the three questions, 12 the price and the next step. If I gave you my offer another way, use the matching facts.
THE CALL DECK, 18 SLIDES
1 Your promise: [YOUR BRAND]; [YOUR OFFER NAME]; We Help [Who You Help] [Get The Result They Want] & [Have The Life They Want]; So you can [the deeper reason they want it, in their words].; [Your Name], [Your Business]; and THE 3 STAGES card: [Stage 1 name] [First milestone], [Stage 2 name] [Second milestone], [Stage 3 name] [The big result]. From 1 and 7. SAY: "I will share with you what I believe is the simplest way to [result] without giving up [what they fear losing]."
2 Why this exists: [One or two sentences on why you built this offer and what you are giving people inside it. Say it the way you would say it to a friend.] From 2. SAY: read the quote slowly, then move on.
3 Who you are: Who is [Your Name]?, then [A result you got yourself, in one line]; [Where you came from before this work]; [A result you helped others get, with a real number you have counted]; [How many people you have worked with, if you have counted]; [One human line: family, city, what you love]; and [YOUR PHOTO]. From 3. Delete any line I cannot back up. SAY: fifteen seconds, said fast, then move on.
4 Is this for you: THIS IS FOR YOU IF [You are a … who wants …] [You already have … and want to …] [You are ready to …]; THIS IS NOT FOR YOU IF [You want … without doing …] [You are looking for …] [You are not willing to …]. From 4. SAY: name the wrong person out loud so the room self-selects.
5 What they struggled with: [Struggle one, in the words they would use]; [Struggle two, in their words]; [Struggle three, in their words]; [Struggle four, in their words]. From 5. SAY: "The clients who do best with us tend to struggle with these the most before joining."
6 The check-in question: no changes. SAY: ask "Which one of these is your biggest challenge right now?", then say nothing until they answer.
7 What it costs to leave this alone: IN 6 MONTHS [What stays exactly the same if nothing changes]; IN MONEY OR TIME [What it keeps costing, in money or hours]; FOR THE PEOPLE AROUND YOU [What it costs the people you care about]. From STEP 3a. SAY: one line, calm, then move on.
8 Client story one: Meet [Client First Name] ([What they do]); WHERE THEY STARTED [Where they started, in one line]; WHERE THEY GOT TO [Where they got to, in one line]; HOW LONG IT TOOK [How long it took]; [YOUR PHOTO]; and across the bottom [The result they got, and how long it took]. From 6. SAY: slow down on the story that matches the person in front of you.
9 Client story two: the same as slide 8, for a second story. SAY: where they started, where they got to, how long it took. With no story, delete slides 8 and 9. With one, delete slide 9. For each story after the second, tell me to duplicate slide 9 (right-click it, then Duplicate) and give its words as 9a, 9b and so on.
10 The three stages: 3 Key Stages to [The Result]; then for each stage, Stage 1: [Name], [What they do in this stage, one line], Goal: [Milestone]. From 7. SAY: "When you join, here is exactly what happens."
11 What happens inside each stage: three [What you will get or do] lines under each of STAGE 1, STAGE 2 and STAGE 3. From 7 and 8. Write "you will get", and end with "so you can" and a result I gave you where it fits. SAY: walk one stage at a time.
12 What you get: [Kickoff call] [what happens in it]; [Personal support] [how and when they can reach you]; [Community or group time] [what it is, how often]; [Templates, tools and playbooks] [what they install]; [Regular calls] [what and how often]; then Marc's fixed line: The calls are recommended, not required. Everything is built around you. From 8. Put my own things in these five places, and delete a pair I do not offer. SAY: do not read the bullets. Say four things with their name in them: you get the first thing, most importantly it is built around you, you get my personal recommendations, and you get the support for when I am not around.
13 Your promise to them: MY PROMISE TO YOU; Work with me for [time] and [result], or [what I do about it]; then [What I promise]; [What you have to do for it]; [What happens if we are not there yet]. From 9. With no guarantee, delete slide 13. SAY: the word guarantee on its own settles people. Say it slowly.
14 Questions everybody asks: [Question one people always ask] [Your answer in one line], and the same for questions two and three. From STEP 3b. SAY: answer them before they are asked, so nothing is left unsaid before the price.
15 The line before the options: no changes. Its fixed words: Every option gets you the result. The only difference is your speed, your pace and your budget. SAY: the line in your own words, then go to the three questions on the next slide before any price.
16 Three quick questions: no changes, or the same three questions in my words. SAY: ask one at a time. Wait for each answer.
17 Your two options: Which fits your speed, pace & budget?; two columns, [Option 1 name] and [Option 2 name], each with three [What's included] lines; the fourth line is [Not in this option] for option 1 and [The extra personal access in this option] for option 2; under each, [S$ price] or [S$ amount] a month; and Which one feels more suitable for you? From 10 and 12. With three options, use my two highest, because Marc shows his top two side by side. Fill each option's [What's included] lines with what I said that option includes, and write [ADD YOUR OWN HERE] only for a line I gave nothing for. [Not in this option] names one thing option 2 includes and option 1 does not, from what I told you; never put anything option 1 includes there, and if I gave no such thing, write [ADD YOUR OWN HERE]. SAY: "Which one is more suitable for you?" Then stop talking.
18 The next step: YOUR NEXT STEP; [Book your kickoff call]; [The date we put in the diary today]; [Your booking link or the date]. From 12 and STEP 3c. SAY: "Let's put the date in now."
THE FULL OFFER DECK, 52 SLIDES
1 Your promise and 2 Why this exists: the same as call deck slides 1 and 2.
3 Who you are: Who is [Your Name]?, then [A result you got yourself, in one line]; [Where you came from before this work]; [A result you helped others get, with a real number you have counted]; [How many clients, students or calls, if you have counted them]; [An award, ranking or recognition, if you have one]; [Who you help, and what you help them build]; [One human line: family, city, what you love]; and [YOUR PHOTO]. From 3. Delete any line I cannot back up. SAY: fifteen seconds, said fast, then move on.
4 Who this is for: [Who they are, and where their business or career is right now]; [What they have already tried that has not worked for them]; [What they want, that they know they are capable of]. From 4. SAY: read them slowly, people nod when it is them.
5 Who this is not for: three cards that read [Someone who wants the result but not the work], [Someone who is not open to being coached] and [Someone who is not ready to commit and take action]. Replace them with my own not-for lines from 4. SAY: say it kindly, it is what makes the right people lean in.
6 Your method: optional.
7 How many people you have helped: We have personally worked with [number]+ clients; Not just to make more money, but to [the deeper outcome your clients care about].; and seven [YOUR PHOTO] cards. From 3, only a number I have counted, otherwise delete. SAY: one line, then move on.
8 Your reviews, platform one: ON [PLATFORM ONE]; Our average satisfaction score is over [number]; [LOGO]; [Your page name]; [likes] · [followers]; [5.0]; Rating [5.0] ([number] reviews); and six [SCREENSHOT OF YOUR REVIEWS] cards. From 3, only a real score, otherwise delete. If my score is not above the number you write, change "is over" to "is". SAY: nothing. Let it sit.
9 Your reviews, platform two: the same for a second platform, with [Your business name], [STARS], [4.9], Reviews [number] · [Excellent] and four screenshot cards. Delete it if I have only one platform. SAY: nothing. Let it sit.
10 Their top challenges: no changes. SAY: ask, let them answer, then say "Most of our best clients struggled with these" and go to the next slide.
11 What they struggled with: the same four cards as call deck slide 5. From 5. SAY: "The clients who do best with us tend to struggle with these the most before joining."
12 to 21 Client story one to ten: each has Meet [Client First Name]; [What they do]; [YOUR PHOTO]; one to three [SCREENSHOT OF THEIR RESULT OR MESSAGE] cards; and [The result they got, and how long it took]. From 6, one real story per slide, in order. Delete the slides left over. SAY: slow down on the story that matches the person in front of you.
22 to 31 What clients say, one to ten: [YOUR PHOTO]; WHAT CLIENTS SAY; the line in quotation marks, [One short line this client said about working with you, in their exact words]; and [What they do]. From 6, one client and one line per slide, word for word. Never write, merge or improve a client line. You may cut a long line to its strongest sentence, and say so. Keep it under about 25 words, and leave out the quotation marks, which are already on the slide. Delete the slides left over. SAY: read the line out loud, pause, and let it land before you move to the next one.
32 The three stages: 3 Key Stages to [The Result]; then for each stage, Stage 1: [Name], [What they do in this stage, one or two lines], Goal: [First milestone], with [Second milestone] and [The big result] for stages 2 and 3; and under them: The moment you join, you [complete a short assessment and book your kickoff call] so you know exactly what to do, what to focus on, and what to ignore. From 7 and 12. SAY: "When you join, here is exactly what happens."
33 What you get: no changes. SAY: "Here is how we make sure this is the best investment you have ever made."
34 The kickoff call: [Official Kickoff Call]; WHAT YOU CAN EXPECT, then five lines that read [Design your plan for the next stage], [Create or improve your offer], [Find your positioning], [Map your sales process] and [Pick your first quick win]; and [YOUR PHOTO]. Replace all of them with my words from STEP 3a, or delete the slide if there is no first call. SAY: "The only required call is this one, so you leave with a personal plan."
35 Personal support: [Unlimited] Personal Support from [Your Name] & Team; You'll get to ask whatever you want and get a personalised answer. You can do it via [the optional calls] or [the community] if that's easier for you.; and seven [SCREENSHOT OF A CLIENT CHAT] cards. From 8. SAY: "Most importantly, it is built around you."
36 The community: Community of [Like-Minded, High Calibre] People to Collaborate, Celebrate & Support; and five [YOUR PHOTO] cards. From 8. Delete it if there is no group. SAY: "You are not doing this alone."
37 The tools they install: You'll Install Our Proven [Playbooks, AI Systems, Templates & Scripts]; and six [SCREENSHOT OF ONE TOOL] cards, each with [Tool name]. From STEP 3b. Delete it if I give no tools. SAY: name two, not all six.
38 The regular calls: [Weekly Calls, Office Hours & Monthly Events]; The calls are recommended but not required. The only required call is [the kickoff session] with [Your Name] to get clear on your personal plan.; TOPICS WE'LL COVER, five lines that read [Mindset and habits], [Strategy and your plan], [Getting leads], [Content and writing] and [Sales and conversations]; and two [YOUR PHOTO] cards. From STEP 3c. Delete it if there are no regular calls. SAY: "Come when you need it."
39 Your promise to them: OUR PROMISE; Work with us for [time] & [result], or [what we do about it]; Marc's own sentences under it, which include I'm 100% invested in your success and end: If you stay with us for [time], take action, and still haven't [result], we'll [what you do about it]. You won't lose money by working with us as long as you show up and take action.; and the badge [2X] [DOUBLE YOUR INVESTMENT] [or we'll work with you for free], which is Marc's example. From 9. Replace the badge with my guarantee in a few words, and tell me to delete any of Marc's sentences my guarantee does not make true. With no guarantee, delete slide 39. SAY: say the promise slowly, then move on.
40 The one thing you pride yourself on: optional.
41 What else they could do: optional.
42 Your top two options: Which fits your speed, pace & budget?; [Option 2 name] and [Option 3 name]; nine rows: [Kickoff call + first campaign install], [Every system, training, template & tool], [Personal feedback & accountability in the community], [Deep reviews & edits of their offers, assets & content], [Weekly group coaching sessions] with [2 a week] for each option, [1:1 calls with you] with [Monthly] and [Weekly], [Private chat access to you], [You co-create their content, scripts and assets] and [Unlimited coaching beyond the weekly calls]. Each box shows a tick or an empty circle. No prices. From 10. SAY: "Every option gets you the result. The only difference is your speed, your pace and your budget."
43 Three quick questions: no changes. SAY: "Three quick questions before we go on."
44, 45 and 46 Question one, two and three: no changes, or the same questions in my words. SAY: ask, then wait.
47 Top two options, yearly price: slide 42's rows, then Total Yearly Investment ([half now, half later]) and Pay in Full Savings ([+ what pay in full adds]), each with an [S$ amount] for both options. From 10 and 12. SAY: say both, then "which is more suitable for you?"
48 Top two options, with monthly: slide 47, plus Monthly Installments, [S$ amount] first, [S$ amount]/month after, for both options. SAY: say both, then "which is more suitable for you?"
49 Entry option, yearly price: [Option 1 name] on its own, with the same rows ([1 a week], [Quarterly]) and its yearly and pay-in-full prices. SAY: "And if you want to start lighter, this is the one."
50 Entry option, with monthly: slide 49, plus its monthly installments. SAY: "And if you want to start lighter, this is the one."
51 All options, all prices: all three options, every row and every price. SAY: "Which one is more suitable for you?" Then stop talking.
52 Choose your level of support: optional.
Slides 6, 40, 41 and 52 are optional slides that Marc's own deck no longer uses. Mark each one DELETE (OPTIONAL) unless I ask to keep it.
OPTIONS AND PRICES, BOTH DECKS
Use my options exactly as I gave them, lowest first, with the same answers on every options slide. Every option keeps every inclusion I gave it, on every slide that shows it and in every version, and nothing moves to another option. Rename each row to what my offer really includes, delete a row none of my options has, and say for each option whether a row gets a tick or an empty circle.
Write every price exactly as I gave it, in my currency. Change each money line to the way I really take payment, and delete a money line I do not offer. Never divide a price to invent a payment plan, and never invent an option.
Full offer deck with two options: use them as options 2 and 3, and delete slides 49, 50 and 51. With one option: use slides 49 and 50 only, and delete slides 42, 47, 48 and 51.
Call deck with one option: put it in the first column of slide 17, write [ADD YOUR OWN HERE] in the second, and delete slide 15, because its line speaks of every option.
If I have one option with one way to pay, tell me under the slides that Marc never shows one price on its own, and that a second way to pay gives a buyer a choice. Never suggest an amount.
RULES
Use only my answers and my words. Never invent a result, number, name, story, client line, price, payment plan, guarantee, date or link. Wherever a true answer is missing, write [ADD YOUR OWN HERE]. Never put Marc's words, numbers, results or guarantee onto my slides as mine. If I type "write it now", stop asking and write MY SLIDE WORDS with what you have. If I say stop, end without another question.
FINAL OUTPUT
Give me MY SLIDE WORDS. Start with one line for the footer on every slide: [YOUR NAME] and [YOUR OFFER NAME], each followed by my words. Then give every slide of my deck in the deck's own order and numbering, never renumbered, like this:
SLIDE [number]: [its name from the list above]
ON THE SLIDE: each bracket on that slide, top to bottom, then a colon, then my words. For a long bracket, its first few words are enough.
SAY WHILE IT IS UP: one or two short lines in my voice, built from Marc's guidance for that slide and only my facts. Where his guidance is a way of saying it, such as "fifteen seconds, said fast", write my line and add his guidance after it in round brackets.
PICTURE OR PROOF: which of my own real photos or screenshots goes in each card on that slide, or none. [YOUR PHOTO] is a photo of me, except on a client story or What clients say slide, where it is that client's photo. Natural and warm, never a stock photo. You never have the picture yourself, so say what kind belongs there.
For a slide I do not need, write only its number, its name, DELETE and the reason in a few words. For a slide with nothing to change, write NO CHANGES and its SAY WHILE IT IS UP line.
Put the call deck in one code block, the grey box with a Copy button. Put the full offer deck in code blocks of about ten slides each, one after another in the same reply. Nothing else goes inside the boxes, and none of your questions to me. If your reply runs out of room, stop at the end of a box and tell me to type next for the rest.
Before you send any version, check it and fix anything that fails: it is the deck I chose, every slide is there in the deck's own numbering, every slide I keep has its ON THE SLIDE, SAY WHILE IT IS UP and PICTURE OR PROOF lines, every inclusion I gave sits under the right option, and quotation marks surround only words a client said or wrote.
Then, outside the boxes:
First, list every [ADD YOUR OWN HERE] gap, slide by slide, with one line on what belongs there, and every fixed line of Marc's you could not confirm is true for my offer, marked "check this line". If there are gaps, say plainly that this is a working draft. Then give your suggestions for up to three gaps where I said I didn't know, each starting with "My suggestion:".
Then give me the steps I do by hand, in plain words:
1. Open the deck I chose and click File, then Make a copy (choose Entire presentation if it asks). You need to be signed in to Google. Say plainly that you cannot open the link or the deck yourself. Give the link for my deck exactly as written here. Call deck: https://goldenoffer.marcteo.com/call-deck Full offer deck: https://goldenoffer.marcteo.com/full-deck
2. In my copy, click Edit, then Find and replace. Put [YOUR NAME] in Find, my name in Replace with, and click Replace all, so every footer changes at once. Do the same for [YOUR OFFER NAME].
3. Go slide by slide, which is easiest on a computer. Select each bracket, including its square brackets, and paste my words over it. Delete every slide marked DELETE: right-click it in the list of slides on the left, then Delete. Keep the rest in order.
4. Put my own photos and screenshots where the cards are: click Insert, then Image, then Upload from computer, place the picture over the card at the same size, then delete the card. Ask each client before showing their name, face or message, and cover any phone number or private detail in a screenshot.
5. Paste each SAY WHILE IT IS UP line into that slide's speaker notes, the box under the slide (View, then Show speaker notes, if you cannot see it). I see them in presenter view, and my buyer does not.
6. Keep the deck's own layout, colours and fonts. For the look, the full offer deck is the sample, because it follows Marc's own offer deck slide by slide. Look at each slide on its own at full size, and if a deleted line leaves an empty band at the bottom, make what is left bigger so the slide looks whole.
7. Press Ctrl+F, or Cmd+F on a Mac, and search for "[" until the only brackets left are my own [ADD YOUR OWN HERE] gaps. Fill or delete each one before I show the deck.
8. Then the silent test: imagine sliding the deck across a table without a word. Would they nod? If not, tell me the slide, and we tighten my words there.
If I have one option with one way to pay, add the one line about a second way to pay. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, or for the other deck, give me the whole set again with every slide, the footer line and every DELETE line, in new boxes, never just the changed slides. If I ask to keep an optional slide, tell me to keep it in my copy and fill its brackets by hand from its speaker notes, because this box does not hold its words. Under the new boxes, give the gap list, the working draft line and your suggestions again, updated for the change, then ask the short question again.
You are done with this step when
You have your own copy of one deck with your words on every slide you kept, a line to say in each slide's speaker notes, your own photos in place of the photo cards, the slides you don't need deleted, and a short list of any gaps you still need to fill before you show it.
Original examples
My CCC checklist, from my Golden Offer training
2025
The CCC Offer Formula
Get more clients by realigning your offer with conviction, confidence, and congruence.
Use this audit to identify what's off in your current offer and what to do about it.
Score yourself honestly, reflect on the gaps, and take action.
STEP 1: CONVICTION
Do I believe people desperately need and want this?
Conviction Score (0 to 10)
(0 = I'm not sure they need this | 10 = Gun-to-head belief this changes lives)
Reflection Questions:
- Am I solving a painkiller problem, or just offering a vitamin?
- Have I spoken to real humans (not just AI) to validate this?
- Is my offer still relevant right now, in this market moment?
Action Steps:
- Talk to 3 to 5 real/potential clients about their #1 challenge right now
- Rewrite your offer headline using their exact words
- Clarify what problem you solve, and why it's urgent to fix
STEP 2: CONFIDENCE
Can I actually deliver what I'm promising?
Confidence Score (0 to 10)
(0 = I secretly hope they don't ask too many questions | 10 = Rock-solid delivery trust)
Reflection Questions:
- Am I making big promises I don't fully trust I can deliver on?
- Could I clearly explain the transformation without over-explaining?
- Do I trust my process, or do I hide behind vague, fluffy copy?
- Is this in my Zone of Genius, what I love doing AND what I'm exceptional at?
Action Steps:
- Replace outcome-only promises with implementation-based deliverables
- Clarify the exact process someone goes through inside your offer
- Audit your copy, remove vague language and anchor to real steps
- Align your offer with your natural strengths and energy
STEP 3: CONGRUENCE
Does this offer feel good to my nervous system?
Congruence Score (0 to 10)
(0 = Feels heavy or misaligned | 10 = I'd sell this even if money wasn't an issue)
Reflection Questions:
- How do I feel when someone signs up, excited, or secretly stressed?
- Am I delivering this in a way that matches my rhythm, energy, and lifestyle?
- Would I still sell this if all my financial needs were already met?
Action Steps:
- Adjust pricing or delivery format until it feels like a win-win
- Remove elements that feel like energetic leaks
- Rebuild it in a way you'd love to deliver, long-term
The Ultimate Question
Is your offer a full-body YES, for you and them?
If not, don't mask the symptoms with hype. Start here. Refine until you feel clear, grounded, and excited again.
Your offer should energize you, not drain you. If you're not excited to deliver it, your clients won't be excited to buy it.
The Offer Alignment Checklist from my Golden Offer training, last edited in November 2025. The long dashes are changed to "to" or commas, and the coloured markers, tick boxes and blank score lines are left out. Every other word is as I wrote it.
What to notice
Each C has one question, a 0 to 10 guide, questions to think about and actions to take. Your lowest score tells you where to start.
My March 2024 story, from my written offer doc
Back in March 2024, I had a coaching business that was hitting $50K months...
But I felt like shutting everything down.
Not because the work wasn’t meaningful, but the way I was growing my business that felt completely wrong to me.
From that moment, I told myself:
I’ll build a business that’s designed around my life, not against it.
The opening of a story in my written offer doc, last edited in May 2026. The lines after it, about what I built next, are left out here.
What to notice
The business was making money and it still felt wrong. That is what a low Congruence score feels like from the inside.
One offer, multiple tiers of access, from my KL workshop
So quick one, I won't cover this in too much detail, but this has just been my philosophy of offers for the past, I would say, about four, five years, which is I don't believe in having multiple offers.
So if I want to draw a quick circle, I always believe in what I call one offer, multiple tiers of access. So what do I mean? I draw one circle, this is my main offer.
So the idea is I don't have to do double work whether you sign up for this program or this program.
So when you see this, and beyond the technical, practical side of things, the biggest mindset shift that has helped me a lot is: everything I do is for my clients first. So I say it again, everything I do is for my clients first.
I didn't like repeating myself, I didn't like the activity, and it was just draining or burning me out.
Five short passages from the recording of my workshop in Kuala Lumpur, in the order I said them. The lines between them are left out, including the rest of my circle drawing and a story about one of my mentors. This is a machine transcript of the recording, so it reads the way I spoke. The last passage is about the weekly webinars I used to run.
What to notice
One circle, one offer. The options only change how much access people get, so the work behind them stays the same.
My one-liner
I help coaches & consultants hit $20-50K/m with 1 offer, 1 funnel & 20 hours a week
The one-liner I approved on 7 October 2026. It uses the "I help [who] get [what] with [new way]" shape from my template.
What to notice
It names who, the result and the new way, in words a 12-year-old could repeat back.
How I name an offer, with sample names, from my Golden Offer training
2025
Your offer name is the wrapper that holds everything together.
Keep the scope broad, make it easily identifiable, and remember: clear trumps attractive every time.
Examples:
- "The Lifestyle Business Blueprint"
- "The Confident Body Method" (Health/Fitness)
- "The Never Fight Again Process” (Relationships)
- "The Content Authority System" (Marketing)
- "The Aligned Life Academy" (Life Design)
More importantly, make sure the name feels good to you!!!
Two parts of my Golden Offer training, last edited in November 2025: the start of the Product section and the examples and test from the Promise section. The lines between them are left out. These are teaching examples, not real clients. The Lifestyle Business Blueprint™ is still in use in my business today.
Sample promises that work, by industry
2025
Health: "I help working professionals lose 5kg in 30 days without restrictive diets / with a sustainable system that gives them energy all day and confidence in any room"
Dating: "I help busy professionals attract their dream partner without wasting time on dating apps / with authentic connections that feel natural and exciting"
Parenting: "I help single dads build an unbreakable bond with their kids without guilt or confusion / with quality time that creates memories and mutual respect"
Students: "I help college students get straight A's without pulling all-nighters / with focused study methods that leave time for friends and fun"
Career: "I help young professionals fast-track their career without burning out / with strategic moves that build reputation and work-life balance"
Relationships: "I help women over 30 set healthy boundaries without feeling guilty / with confidence that deepens relationships and personal peace"
What to notice
Each promise names who, a result you could measure and what changes beyond the result. Each name is clear before it is clever.
The Ultimate Test for your promise
2025
Here's how you know if your promise works: Could a 12-year-old understand what you do? If you can't explain it simply, you'll lose sales from people who just don't get it.
Look, finding your perfect promise takes time. I'm constantly tweaking mine to make it clearer and more compelling. Don't expect to nail it on the first try.
Who it is for, and who it is not for, from my written offer doc
This is not the right room for everyone, and it is not meant to be.
It will not be a fit if you:
- Have not created any results (yours or others) & have zero expertise in what you want to do
- Want someone to run your business for you, instead of coaching you to run it yourself.
- Believe the answer is one more strategy, one more tool, or one more course.
- Are not open to looking at the inner blocks, only the tactics.
It is built for you if you:
- Already have clients and/or a track record of creating actual results
- Have real ambition, and want growth that fits who you are and lasts, not grinding & hustling.
- Take direction well, and will follow a custom plan built for your specific situation.
- Are open to working on both the inner game and the outer game, because you have seen that tactics alone do not work.
- Understand that you are the one who puts the system in place, so you are the one who’ll take ownership of your life.
The two lists from my written offer doc, last edited in May 2026, with the line above them. My offer has changed since then, so copy the shape of these lines, not the lines themselves.
What to notice
Every line describes a person who could recognise themselves in it, and the not-for lines are just as specific as the for lines.
My offer deck, October 2026: the promise
We Help Coaches & Consultants Scale Beyond 6-Figures & Have the Freedom, Energy & Time to Enjoy Their Lives
So you can be rich, fulfilled, and look forward to waking up every single day.
Text from my live offer deck, read on 3 November 2026, in slide order: the promise, what my best clients struggled with, the three stages, what you get, the options without prices, the three questions, and the price rows. I left out the programme names, every price, every tick and session count, my client stories, what my clients say, my own background slides, my promise slide (my promise is shown on its own below) and the names of the six tools.
My offer deck: what my best clients used to struggle with
Most of our best clients who succeed used to struggle with the following
01 Lack of Clarity, Direction, and/or Fulfillment in Career & Life
02 Lack of Energy, Time, Focus to do the things required to improve their lives
03 Struggle with Fear, Procrastination, and/or Self Doubt even if they know what to do
04 Lack of effective processes & systems proven to consistently grow their business or side hustle
My offer deck: the 3 key stages
3 Key Stages to Scale Beyond 6-Figures
01
Start
Gain clarity, build foundations & install a simple system to bring in 5-10+ clients ASAP
Goal: Hit $10K
02
Sharpen
Refine daily leads engine, business systems, finalise your Golden Offer & stack recurring revenue
Goal: $10K in 1 month
03
Soar
Scale with simplicity and a lean team while working 20+ hours/week
Goal: $20K+ every month
The moment you join, you'll also complete a personal assessment and book your Kickstart Call so you know exactly what to do, what to focus on, and what to ignore.
My offer deck: what you get, starting with the Kickstart Call
WHAT YOU GET
How we'll make it your BEST investment ever
Official Kickstart Call
WHAT YOU CAN EXPECT
1 Design Your Lifestyle Business Blueprint
2 Create or Improve Your Golden MRR Offer
3 Identify Your Unique Market Positioning
4 Strategise Your Sales Funnel & Process
5 Craft Your Immediate Quick Cash Activity
My offer deck: support, community and playbooks
Unlimited Personal Support from Marc & Team
You'll get to ask whatever you want and get a personalised solution. You can do it via our optional calls or the community if that's easier for you.
Community of Like Minded, High Calibre Individuals to Collaborate, Celebrate & Support
You'll Install Our Proven Playbooks, AI Systems, Templates, & Scripts
My offer deck: weekly coaching and the topics we cover
Weekly Coaching & Deep-Dive Sessions, Office Hours & Monthly Mastermind Events
The calls are recommended but not required. The only required call is the Kickstart session with Marc to get clear on your personal gameplan.
TOPICS WE'LL COVER
1 High Performance & Mindsets
2 Business Strategy & Gameplan
3 Traffic & Lead Generation Strategy
4 Copywriting & Content Creation
5 Sales & Conversions
My offer deck: the options
Which fits your speed, pace & budget?
Official Kickstart Call + Cash Campaign Install
Weekly Coaching & Deep-Dive Sessions
Unlimited Access to Every System, Training, Template & AI Agent
Unlimited Personal Feedback & Accountability in Private Community
1:1 Personal Calls with Marc
Private Access to Marc on WhatsApp for all-round support
Deep-Dive Reviews & Edits for Your Offers, Assets & Content
We Co-Create Your Content, DM Scripts, SOPs & Assets with You
Unlimited Coaching Access Beyond Weekly Calls
My offer deck: the 3 questions
BEFORE WE GO FURTHER
To see we're a right fit, answer these 3 quick questions
QUESTION 1 OF 3
Are there any reasons that would deem you medically or officially incapable of making this work?
For example diseases & illnesses, physical handicaps, and so on.
QUESTION 2 OF 3
Based on everything you heard so far, do you feel you'd be a good fit & benefit from our program, and why?
QUESTION 3 OF 3
Are you open to leave us a testimonial & refer us to people who you feel would benefit after you get results & value from the program?
My offer deck: the price rows
Which fits your speed, pace & budget?
Total Yearly Investment
(½ pay now, ½ pay later)
Pay in Full Savings
(+ 4 Weeks of Weekly 1:1s)
Monthly Installments
What to notice
The promise is followed by a So you can line, every stage ends with a goal, what you get comes one thing at a time, and the prices only appear after the three questions.
Three-stage examples, from my Golden Offer training
2025
Generally speaking, I break my programs into 3 main phases with specific goals and timelines so prospects know exactly what to expect when they join.
Phase 1: Start/Clarity (Month 1)
This is when you kickstart their progress and help them get quick wins for maximum momentum.
Think setting up campaigns, gaining clarity on their vision, designing their plan, nailing the fundamentals.
Health Example: "Design your personalized workout plan and lose your first 2kg by week 4"
Business Example: "Clarify your offer and generate your first $5K by month 1"
Relationships Example: "Identify your relationship patterns and have 3 quality dates by month 1"
Phase 2: Launch/Build (Months 2-4)
This is when they start building the essential skills, knowledge, and strategies to succeed. They're learning the real systems, setting up their processes, developing their capabilities.
Health Example: "Build consistent workout habits and lose 5kg total in 90 days"
Business Example: "Set up your marketing systems and hit $10K/month for 3 months straight"
Relationships Example: "Master authentic communication and be in a committed relationship within 90 days"
Phase 3: Soar/Scale (Months 5+)
Here you set them up for long-term success. This is about systems, sustainability, scaling what's working, and maintaining results without you.
Health Example: "Maintain 12-15% body fat and feel confident in any situation"
Business Example: "Scale to $30K/month with systems that run without you"
Relationships Example: "Build a thriving relationship with tools for lifelong connection"
Program Duration
Most Golden Offers run anywhere from 3 months to 1 year. I prefer 1-3 years because I like building longer-term relationships with clients, but I don't hold anyone hostage with contracts, they can leave whenever they want.
If you're starting out, you can offer a shorter duration first, then upsell them into a renewal offer after. It also depends on your preferences, industry, and market standards.
The key is being upfront about the timeline so people can plan accordingly and see how the full transformation will work.
The Plan section of my Golden Offer training, last edited in November 2025, from "Generally speaking" to the end of Program Duration. These are teaching examples, not real clients.
What to notice
Each stage has a plain name, what happens in it, and an example goal someone could point to.
One offer, three tiers, from my Golden Offer training
2025
Here's the key insight: Don't create separate offers for different budgets. Package one signature offer in three different ways people can experience it.
This way, you're not doing extra work, you're just varying how much personal access they get to you.
Tier 1: Essential (Minimal Touch)
This package requires minimal personal time and effort from you, maybe just a kickstart call. Price it slightly below your core tier so most people naturally choose the core option instead.
Tier 2: Core (Your Recommended Package)
This should be your "recommended" package for most prospects. Bundle as much value as you can but in a sustainable and scalable way. This is where most of your clients should land.
Tier 3: Premium (Your VIP Experience)
This is when you can package your "dream experience": the level you're HAPPY if people choose, but totally fine if no one does. Bundle maximum 1:1 support and genuinely enjoy delivering it.
The essential tier isn't meant to be your main revenue driver. It's packaged to make your core tier look like the obvious choice. When people see three options, they typically avoid the extremes and pick the middle.
For example:
Tier 1: 1:1 Kickstart Call / Content / Group Calls / Community
Tier 2: Everything in Tier 1 / Quarterly 1:1 Calls / Private Chat group with me & my team
Tier 3: Everything in Tier 2 / Monthly 1:1s calls / Access to my systems, SOPs, & processes
You can tweak the tiers in a way that makes sense to you.
The Packaging section of my Golden Offer training, last edited in November 2025, with two short paragraphs just before the example left out. The table is shown as three lines. The prices that went with these tiers in my training were my old prices, so they are not shown anywhere on this page.
What to notice
Every tier builds on the one below it, and the only thing that grows is personal access.
My Double-Your-Investment Promise
So here's my promise to you.
For the 12 months we work together, do these three things:
- Show up to your calls
- Send me your offer, your content, and your assets for feedback
- Run the playbooks & systems we build with you
Do that, and if you still haven't at least doubled your investment after 12 months, I keep coaching you, for free, until you do.
My promise to my clients, as I wrote it in my offer doc, last edited in May 2026. It is still the wording I use. The lines before and after it are left out.
What to notice
It names the time, what the client has to do, and what I do if they are not there yet.
An honest deadline I really used
P.S. Quick heads-up: I'll be increasing the prices of all my programs, services & products after this month.
The first line of the P.S. on my emails and posts from 15 September 2026. The two lines after it asked readers to reply to me and are left out. My prices did go up in October 2026.
What to notice
It is one plain line with a real deadline, and the price rise really happened.
Takeaways
A Golden Offer attracts clients and fits the life you want, so check it is a full-body yes on Conviction, Confidence and Congruence before you build anything else.
Sell what they get, not what you do, and finish every line with "so you can" and the result.
Build one core offer and change only how much personal access comes with each option, so you never do double work.
Use only true facts, true limits and true deadlines, and mark a gap instead of filling it with a guess.
Your offer will keep evolving, so ship it, test it and improve it.
Start today
Copy the Step 1 box into your AI now and score your offer, or your offer idea, on the three Cs. Then keep going in the same chat, one step at a time.
Download the AI Implementation Toolkit, open a new chat in your AI (ChatGPT, Claude or Gemini), attach the file, then type start and send it. It walks you through the same steps as this page, one at a time.